Australian Business Support

We believe a beautiful branded website is at the core of any successful business. However, there is more to a successful website than a logo, some pictures and some words. A website is an expression of the extent to which a business understands itself. If you don’t know yourself, how can you expect others to know you? That’s why we approach web design from an integrated perspective. Our Integrated Website Design Solutions pull all of the pieces of the puzzle together, culminating in the production of websites that are aligned to brand, purposefully organised, optimally configured and functionally sound.

The Origin of Integrated Website Design Solutions

We developed our Integrated Website Design Solutions in response to the questions that we received from people approaching us for a website design for their business. Everyone wants to know how much a website costs (which is fair enough) but not everyone understands how a website might serve their business. Or where it may fit into their marketing strategy. Or how it should be sequentially organised in relation to other developmental aspects. Or how, without a Brand Design process, a website loses potential because it isn’t organised to say the right things to the people that matter. Or, how costs can be reduced with a collaborative approach.

The truth is, the website design process is a multi-faceted project that is unique to each business.

The Project Approach

With this in mind, we designed our Integrated Website Design Solutions as a response to help our clients to be better informed, and guided towards a better result for their business. We customise the approach by designing a project to suit your needs, drawing from essential aspects such as:

1. Brand Design
Steps to know, and express the identity & position of your business.

2. IT Services
We deploy IT services in domain names, email configuration and website hosting as required.

3. Marketing
We review the role of your website in your marketing strategy, including SEO.

4. Content Creation
We collaborate with you to create the content for the website, including wording, graphics & videos.

We put all of the pieces together to build your branded business website.

Discuss Your Business

If you’re interested in discussing your business to learn more, please contact us to get started. We love helping our clients to take their business to the next level, and with 10+ years experience in this field, we’re confident that we can achieve a great website for your business.

When it’s time to tackle a big project, like a website design, starting a new business, or creating a brand, it’s important to have an organised approach. Our Project Design Stage is the starting point for all of our Integrated Website Design Solutions. It’s where we work with you to determine vital information to enable your project to progress in a way everyone involved can understand. It isn’t complicated. It’s about honest and open conversations about what you want to achieve, and matching that to a solution that we can deliver for you.

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Types of Projects

This stage is essential for projects such as website design, brand design, or marketing campaigns.

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Why This Stage is Essential

The Project Design Stage is essential to create an understanding of the project to enable its successful completion. Here are some key benefits of this stage:

1. Finding a Way Forward

You may know where you want to get to, but not how to get there. For example, you may need a website for your business, but you’re not sure which platform to use, or how it will integrate with your marketing, or what domain name to select. In our Project Design Stage, we map everything out and determine a way forward for your project.

2. Understanding The Sequence of Things

Businesses can grow in different ways. However, one thing is for sure – you don’t want to rebuild things you’ve built (except in some cases). That’s why it is important to approach things in the right order, and with an understanding of what’s involved in each step. The sequence of the project is mapped out in the Project Design Stage.

3. Understanding Key Aspects

Creating a project that is aligned with your budget is essential to ensuring the project is completed on time and of sufficient quality. In the Project Design Stage, we discuss the tasks involved, the costs involved, and create a clear picture for what is involved with your project.

4. Empowering with Collaboration

We believe a collaborative approach is best. After all, you know more about your business than anyone else, so why shouldn’t you be involved in the design of your business? In the Project Design Stage, we determine who is involved in the project, what their responsibilities are, and ways that you may prefer to use your own time for certain aspects to reduce costs.

5. Discovering Hidden Opportunities (And Challenges)

It’s amazing what this stage uncovers. Sometimes, game-changing. Because many web design projects are complex, it doesn’t take long before the combinations of requirements start to take shape, providing key indicators about a way forward.

6. Understanding Your Project

Ultimately, this stage is about developing an understanding of your project. We’ve designed it this way because we have seen, too many times, people looking for help with solutions for problems that they don’t really understand. It’s our way of understanding, and starting, your project.

An important part of any online business happens behind the scenes. We provide a range of IT services, helping our clients to negotiate email, domains, website hosting, and other types of configuration. Learn more about these services below.

Email Solutions

Email is an important aspect of any business that needs to be set up properly. We assist our clients with email setup, gmail configuration, domain emails, email migration, and email ownership transfers. Organising email is an important component of our Integrated Website Design Solutions – every business needs an email address.

Domain Names

Domain names are the most important component of any online business. We assist our clients with domain name strategy (choosing the right domain/s), acquisition, registration, configuration (connecting to email & website), transfers, and management.

Website Hosting

We provide website hosting and hosting configuration services. Talk to our team for assistance with your website hosting, WordPress hosting, hosting configuration, optimisation and transfers.

Marketing your business is all about ensuring your customers and stakeholders can find your products and services. After all, what’s the use of having a great business if nobody knows about it? We offer a range of marketing services which run through the spectre of our Integrated Website Design Solutions. Whether you’re looking for a marketing strategy or implementation, we can provide an evidence-based solution designed to suit your business needs.

We provide graphic design services in print and digital media. Talk to our team for graphic solutions for brand, products, marketing campaigns, or to add colour and flavour to your content. We work in print and digital media (2D & Video).

Graphic Design Services

Logo Design

A successful logo expresses the identity of the business while also being functionally viable for usage within the required environments. If you’re looking for help with logo design, ask our team, or visit this page to learn more about logo design. Here’s a logo we designed for Brisbane’s best interior blind company, Lavish Interior Blinds:

Business Cards

Animated Graphic Design

Animated graphics are a great way to attract attention online. Whether it’s for social media, online advertising or website banners, discrete animations in video or Gif format create interest and engagement. Here’s a cool animated graphic we did for Noosa Electric Co (The Sunshine Coast’s leading electrical services company):

Vehicle Graphics

We create compelling graphics for vehicles which create a mobile brand presence for your cars / vehicle fleet. Vehicle graphic design and application helps create a next-level presence for your business. We can help with everything from concept through to the delivery of your newly designed vehicles. In this image, you can see the Height Access logo on the left-hand-side motorbike, with photography by Titanium Images.

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From concept to reality – the final designs for the Noosa Electric Co. fleet upgrade. This was part of their rebrand in 2020. The old branding was removed from the fleet, then the new designs applied for a fresh new look. Elements of the old brand were retained for continuity through this transition.

Social Media Graphics

We manage social media accounts for our clients including image creation, campaign management, messaging and deployment. Social media is a great way to keep in touch with your audience. Working with our integrated approach, we help you to maximise your social media in combination with your website and other other communication channels.

Event Graphics

An important consideration with events is ensuring they have their own identity which also has a relationship with the brand. Event identities are communicated by their graphic design, which we seamless produce across all advertising media for a consistent look and feel for your event.

Posters

Fliers

Fliers are a great way to assist the marketing and presentation of your business. They can be used to inform, connect and create communication with new and potential customers. Another benefit of fliers is that the development work helps to consolidate understandings of your products, services, and brand.

Tag & Label Design

Tag & Label design is necessary for products that require packaging and presentation. Our team can help create tags and labels suitable for your needs, working closely with you to achieve the right presentation and materials suitable for the application environments.

Interactive PDFs

Website Graphics

Website content includes text, images and video. We work with all aspects of website content creation, including text, images and video. Website graphics must be optimised, on-brand and purposeful. Since we also work in the functional side of web development, we can integrate graphics into useful marketing or communication approaches to aid your business initiatives.

Search Engine Optimisation (SEO) is the process of improving the presence of a website within a search engine such as Google, or Bing. By improving the presence of your website, it will be seen by more people, creating more opportunities to connect & engage online. SEO is an important method of business marketing that can help give your business a competitive edge, especially when delivered with other integrated marketing solutions. Talk to our team about an SEO strategy to suit your business today. Working with a process of strategy and implementation, our approach to SEO integrates with brand and marketing to create a powerful online presence.

SEO Links

What is SEO?

SEO stands for Search Engine Optimisation. Search engines (e.g. Google, Bing) are used by people to search for products & services (or anything they’re interested in). The search engine then produces results, which the person can then use to find what they’re looking for. Search Engine Optimisation is the process of improving the performance of a website in search results. Through the application of the SEO process, a website can improve its position in the search index so that it receives more visitors than its competitors.

SEO on the Sunshine Coast

The Sunshine Coast is a rapidly glowing economic region in South East Queensland. As business numbers grow across all sectors, implementing a proactive approach to business marketing is imperative to ensure your business maintains a strong presence for potential & existing customers. SEO is a useful marketing strategy to assist the promotion and advancement of your business online.

SEO vs Marketing

A primary consideration for any business is getting enough customers, and marketing is the solution to that challenge. SEO is a type of marketing, or business promotion, although it has benefits that go beyond the improvement of your online footprint (see benefits, below). SEO is only one marketing strategy, and whether it is the best one for your business, or should be used for your business at all depends on a number of factors. Generally, in any competitive online industry, having a good SEO profile is beneficial and in some cases sufficient for all business marketing purposes.

What are the alternatives to SEO?

Search Engine Optimisation is not the only way you can promote your services. 

Other possibilities (for example): brochures, social media, Google Adwords, cold-calling, signs, vehicles, competitions, campaigns. We generally find that an integrated approach works best, combining marketing, web design, SEO, and other initiatives depending on the type of business.

SEO Vs SEM: What’s The Difference?

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are sometimes used interchangeably and have a couple of things in common. However, they’re different concepts. 

Both SEO and SEM are concerned with improving the presence of websites in search engine rankings. However, SEM is a broader term and can be considered the umbrella under which SEO sits. SEM approaches may include a variety of methods, of which SEO is just one. 

When you’re doing SEO, you’re also doing SEM, but when you’re doing SEM, you may not be doing SEO. For example, if you’re promoting your business with Google Adwords, this would be considered as SEM, but not SEO, because the initiative isn’t optimising your website – it’s creating traffic to your website by another way (using ads).

How We Approach SEO

The SEO process has a number of aspects including configuration, information design, content management, marketing integration, measurement & continual improvement. We develop a solution tailor-made to suit your needs, using an evidence-based approach to progressively advance your online footprint. We evolve our methodology to keep up to date with developments in search engines, devices, technology & business requirements, and work across a range of sectors, so we bring experience and expertise to our approach.

Our SEO Performance Promise

It is easier to make claims about SEO results than it is to achieve them. SEO isn’t the only way to increase your presence online, and certainly not the quickest way. However, the benefits (see below) assist your business in a number of enduring ways, online footprint being only one of them. Our SEO performance promise is that we will commit our energy & expertise into the promotion of your business online in accordance with the agreed budget and goals. We work towards what we call the point of traction – where enough visibility is created to drive sales. This level is different for every business and other factors come into play as well, such as brand quality, reputation, and products and services. For this reason, we don’t guarantee results.

What Are The Benefits of SEO?

There are many benefits to working together with Wrasse Industries on your SEO. Although SEO is primarily about improving online visibility, a sustained campaign has wide-ranging benefits including:

1. Increasing Brand Awareness
2. Connecting with Customers
3. Credibility / Authenticity
4. Becoming More Competitive
5. Consolidating Business Understandings
6. Creating Marketing Material
7. Creating Marketing Endpoints
8. Promote Products & Services
9. Integrated Marketing Development
10. Enduring Results

Do I Need SEO?

Does your business need SEO? If you’re online, and you have competitors, SEO should be part of your marketing conversation. You don’t need SEO specifically, but you do need a way to ensure your business is receiving enough enquiries and customers to remain profitable. Marketing solves this problem and SEO is an important part of online marketing.

SEO Website Design

SEO should be integrated with any new website design. It doesn’t make sense to produce a website without proper SEO configuration – it may be hard for people to find, and could require a retrospective overhaul to bring it up to speed. If you’re considering a new website, talk to our team about ensuring its design is underpinned by an SEO strategy. We think it is essential.

How Much Does SEO Cost?

We customise our services to your business. Because we also provide other related services such as Social Media Marketing (SMM) and website management, The cost, time and approach depend on our agreement with you.

We are an ethical enterprise and provide a reasonably-priced service. Unlike some other companies, our costs are associated with time, effort, energy and expertise that we invest in your business.