In 2020 we assisted in the rebrand of Paul Matters Electrical to Noosa Electric Co. Based in Noosaville on the northern end of the Sunshine Coast, Paul Matters Electrical was a local institution with origins going back to 1973. The rebrand involved an integrated, strategic approach, and concluded with the new business launching in July 2020.
We facilitated the rebrand from start to finish, from name selection, brand design & website design through to facilitation of print collateral, vehicles & uniforms. Noosa Electric Co is now going from strength to strength as a provider of excellent service with a customer-centric focus.
Project Testimonial From Andrew Maclaren (Owner)
Working with Huw at Wrasse Industries has been a pleasure. Huw provides full outsourced marketing support for our business, and has lead the process of re-branding, and delivered an end result that we are proud of. Web, SEO, print, graphics, motor vehicles, brand, social, data base and email, Huw has it covered. I would have no hesitation in recommending Huw to anyone needing assistance with their marketing operations.
Naming the Business
Coming up with a viable business name is a process, the success of which creates the foundation for the entire business. We arrived at Noosa Electric Co after a multi-dimensional review, and then organised the acquisition & configuration of relevant domain names. For a new business (or a business in the process of rebranding) getting the name right is the most important step.
Logo & Brand Design
Noosa Electric Co’s logo refers to the primary services offered, references the history of the business, and also establishes a vision for the business into the future. We retained aspects of the old brand and upgraded the typography, delivering the new logo in a modern sans-serif font for a clean, fresh look.
With a 16-vehicle fleet, ensuring all vehicles were optimally presented as ambassadors for the brand was a high priority. We designed the graphics and worked together with Steve from Suncoast Signs to produce and apply the graphics.
Professional presentation is important, particularly when work takes staff into the homes and businesses of customers and clients. Whether in the office or out on the road, The Noosa Electric Co team is always looking the part in their branded shirts, caps & jackets. Because Noosa Electric Co is located amongst 3 microbreweries, sometimes staff are fortunate to enjoy a beer after work on a Friday (in case you were wondering why this picture features a selection of beer!)
Website Design Solution
The website part of this project included migrating the old WordPress website to a newly branded website under a new domain, on a new server & facilitating the SEO transfer. This went smoothly and the website was launched on time and ready to support the rebrand. With an SEO-driven approach, the new website is an important component of the business marketing strategy.
A Great Result
In this project, we worked together with our clients to achieve a great result . Noosa Electric Co can confidently present and operate as leaders in their field. With a number of other internally-driven changes in systems and processes, this forward-looking company is determined to provide the best experience for their customers no matter how big or small the job.