Wrasse Industries

Website Design Sunshine Coast

Latest Projects

Armrock Constructions

Armrock Constructions Website Design
Armrock Constructions Website Design

Brief: Design a website for Armrock Constructions, a leading Gold Coast bathroom renovation company, and support it with ongoing SEO-driven content development.

Armrock Constructions is a leading bathroom renovation company on the Gold Coast. We work with Armrock to present their business to prospective clients in an ongoing collaboration which involves website design and progressive SEO-driven content creation. This includes auxiliary tasks, such as Google Workspaces setup and graphic design work.

Integrated Aspects

This project includes an integration of visual design, content creation, SEO analytical work, and website design and development, working with a WordPress website. Our integrated website design solutions enable businesses like Armrock Constructions to access a wide range of relevant skills,

Armrock Constructions Website

Visit the Armrock Constructions website here.

Key Project Points

Progressive SEO work takes place at the intersection between data analysis and purposeful action. It requires an organised, methodical approach underpinned by a cycle of continual improvement.

View Other Interesting Projects:

Rise2 Foundation has the significant goal of creating homes and support for families affected by domestic violence. Learn about our collaboration here.

Continue Reading Rise 2 Foundation

Working with Coast2Bay Housing Group, Sundale & Purpose Partners, we project-managed the delivery of a new website for Better Together Housing on the Sunshine Coast.

Continue Reading Better Together Housing

Rise 2 Foundation

Rise2 Foundation Launch Project
Rise2 Foundation Launch Project

Brief: Website design & development with integrated donation mechanism, fliers, pamphlets, and 25 pyramid donation table centres.

Rise2 is a different and innovative service within the existing DFV (Domestic Family Violence) emergency accommodation services in the Sunshine Coast region. Rise2 is fundraising towards the goal of creating 8 new dwellings that will provide safe, secure, homes with ongoing counselling and support. They are seeking to raise $450,000 in capital to complete the project.  $120,000 is also required for ongoing support and counselling of families and children.

Integrated Aspects

In this project, we worked against a 1-week deadline to deliver a WordPress website with an integrated donation capability, fliers, and 25 table centre pyramids with QR codes linked to online donations. This was delivered on schedule, enabling Rise2 Foundation’s launch at Cricks Volkswagen Sunshine Coast for the Sunshine Coast’s Biggest Car Wash, with breakfast and live broadcast by 92.7 MIX FM including free morning tea, cup cakes and platters by EATS – Meals that Matter. Integrated website design solutions is our speciality – bringing together all of the components necessary to bring a project into reality.

Rise2 Foundation Website

Visit the Rise2 Foundation website here.

View Other Interesting Projects:

Learn about our partnership with Armrock Constructions, and the mission to take this leading Gold Coast bathroom renovation company to the top – where they belong.

Continue Reading Armrock Constructions

Working with Coast2Bay Housing Group, Sundale & Purpose Partners, we project-managed the delivery of a new website for Better Together Housing on the Sunshine Coast.

Continue Reading Better Together Housing

Better Together Housing

Better Together Housing Website Design
Better Together Housing Website Design

Brief: Design & develop a membership software solution meeting key criteria, and manage the migration from the existing WordPress website.

This collaboration with Coast2Bay Housing Group, Sundale & Purpose Partners had the goal of advancing the Better Together Housing website to a fully-fledged membership website, creating a safe space for women over 55 years old to meet and source housing solutions from within their own membership community.

As new members join the site, we hope this initiative will make an impact into the issue of homelessness for this cohort and improve the lives of members for the better.

Project Testimonial From Fiona Malcolm (Purpose Partners):

Huw from Wrasse Industries is committed, flexible, knowledgeable, very reasonably priced and an all-round pleasure to work with. We came to him with a big challenge and he worked tirelessly to find the right solution for us and our member-based online platform. No question is too silly, or ask too small. An all round professional I would highly recommend Huw for any online platform needs. Five stars *****

Integrated Aspects

In any project, our integrated website design solutions provide a pathway to move from the unknown into the known, and find a place where brand and functionality can arrive to deliver the business. This was an extensive project with multiple stages. Although we initially looked at a WordPress solution, it became apparent a more comprehensive integrated software would be the answer. It involved a rationalisation of brief, software vetting, design, development, migration, launch, research, graphic design, process planning, budget management, collaboration, problem-solving and communication.

Website Design Solution

Website designs are a combination of style and functionality. Since the Better Together Housing brand was already established, the focus for this project was in 4 parts:

  1. Clarifying the specific needs of the project
  2. Locating suitable software to deliver the platform
  3. Collaborative web design & configuration
  4. Migration and launch of the new website.

We delivered a solution built on the Toucan Tech platform, and included a public-facing website with a private members area in which participants can communicate with each other and search for a solution to suit their housing needs. There is also a comprehensive member management capability and CRM inclusion, creating a holistic, intrinsically design software aligned to BTH needs. Supported and planned, Better Together Housing is now ready to evolve into the future.

Better Together Housing Website

Visit the Better Together Housing website here.

Supplementary Graphic Design

Better Together Housing Pull-Up Banner
Better Together Housing Pull-Up Banner

This project also included some supplementary tasks, such as the design of these pull-up banners for Better Together Housing, as well as statistical work & reporting.

Key Project Points

This project required a degree of exploration to develop shared understandings of requirements and to locate a suitably capable provider to develop the platform with. This stage, which we call ‘brief rationalisation’ is an essential part of all of our projects.

View Other Interesting Projects:

Learn about our partnership with Armrock Constructions, and the mission to take this leading Gold Coast bathroom renovation company to the top – where they belong.

Continue Reading Armrock Constructions

Rise2 Foundation has the significant goal of creating homes and support for families affected by domestic violence. Learn about our collaboration here.

Continue Reading Rise 2 Foundation

Purpose Real Estate Video Design

Brief: As a component of a broader marketing campaign, produce a <1min video explaining the Purpose Real Estate point of difference.

Purpose Real Estate has a unique point of difference from other real estate agencies. As a social enterprise, they direct profits from their business to their parent company, Coast2Bay Housing Group, where they are used in programs targeting housing affordability and domestic and family violence. This short video was part of a wider marketing campaign and was created to raise awareness about Purpose’s unique point of difference.

View Other Interesting Projects:

Learn about our partnership with Armrock Constructions, and the mission to take this leading Gold Coast bathroom renovation company to the top – where they belong.

Continue Reading Armrock Constructions

Rise2 Foundation has the significant goal of creating homes and support for families affected by domestic violence. Learn about our collaboration here.

Continue Reading Rise 2 Foundation

Working with Coast2Bay Housing Group, Sundale & Purpose Partners, we project-managed the delivery of a new website for Better Together Housing on the Sunshine Coast.

Continue Reading Better Together Housing

Soul & Skin Spa

Soul Skin Spa Web Design
Soul Skin Spa Web Design

Brief: Collaborate with the Soul & Skin Spa team to upgrade their website to a level of sophistication commensurate with high standard delivered by their business.

The best day spa on the Sunshine Coast is tucked away in bushland by lake Weiba, just behind Peregian Beach. Soul & Skin Spa is an internationally acclaimed destination, delivering a compelling combination of five-star spa treatments in a perfectly enchanting Australian wilderness location.

Project Testimonial From Jenny Leis-Taylor (Soul & Skin Spa):

Thank you so much The Blue Wrasse…… I have been extremely impressed with Huw’s knowledge, skill and professionalism in both redesigning and building my website. His expertise in this field has helped me, more than he could know! 10 stars for sure!

Website Design

Working in close collaboration with the Soul Skin Spa team, we re-designed and re-launched a new WordPress website with professional photography and an updated menu and website content, and integrated gift voucher system. The advantage of working through our philosophy of Integrated Website Design Solutions is understanding and bringing together all of the components to make a website work.

Soul & Skin Spa Website

Visit the Soul & Skin Spa website here.

View Other Interesting Projects:

Learn about our partnership with Armrock Constructions, and the mission to take this leading Gold Coast bathroom renovation company to the top – where they belong.

Continue Reading Armrock Constructions

Rise2 Foundation has the significant goal of creating homes and support for families affected by domestic violence. Learn about our collaboration here.

Continue Reading Rise 2 Foundation

Working with Coast2Bay Housing Group, Sundale & Purpose Partners, we project-managed the delivery of a new website for Better Together Housing on the Sunshine Coast.

Continue Reading Better Together Housing

Hens Treasure Hunt Graphic Design

Hens Treasure Hunt Graphic Design Project
Hens Treasure Hunt Graphic Design Project

Brief: Redesign event packages for Australia-wide Hens Treasure Hunts with interactive features enabled by QR Codes.

When it’s time to go on a hen’s night, it’s time to contact Hens Treasure Hunt! Led by fabulous Mother Hen Gillian Opie, the Hen’s Treasure Hunt is run Australia-wide, and is geared for fabulous hen-packed fun and games. With maps, tasks, photo challenges, and tours around the nightlife of Australian cities, this was a fun project that involved a lot of collaboration and design work to produce the suite of event packages for different locations.

Project Testimonial From Gillian Opie (Mother Hen):

Huw took time to fully understand my brief, he asked all the right questions and tried different things until we were both on the same page. The communication was exceptional. His response rate was above and beyond expectation. I am SO happy I found Huw at Wrasse Industries. Not only is he a great graphic designer but he had solutions for other problems which was just an added bonus. A 6 star review from me!

Project Inclusions

Since this project involved the creation of such a large volume of documents together, we needed to work methodically and persistently to achieve the desired outcome. This resulted in the production of 50+ designed documents, business cards and the introduction of QR codes for versatility in the delivery of event challenges.

View Other Interesting Projects:

Learn about our partnership with Armrock Constructions, and the mission to take this leading Gold Coast bathroom renovation company to the top – where they belong.

Continue Reading Armrock Constructions

Rise2 Foundation has the significant goal of creating homes and support for families affected by domestic violence. Learn about our collaboration here.

Continue Reading Rise 2 Foundation

Working with Coast2Bay Housing Group, Sundale & Purpose Partners, we project-managed the delivery of a new website for Better Together Housing on the Sunshine Coast.

Continue Reading Better Together Housing