Brief: As a component of a broader marketing campaign, produce a <1min video explaining the Purpose Real Estate point of difference.
Purpose Real Estate has a unique point of difference from other real estate agencies. As a social enterprise, they direct profits from their business to their parent company, Coast2Bay Housing Group, where they are used in programs targeting housing affordability and domestic and family violence. This short video was part of a wider marketing campaign and was created to raise awareness about Purpose’s unique point of difference.
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