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Wrasse Industries

Wrasse Industries

Website Design Sunshine Coast

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Search Engine Optimisation (SEO)

SEO Sunshine Coast
SEO Sunshine Coast

Search Engine Optimisation (SEO) refers to the process of improving the presence of a website within a search engine such as Google, or Bing. By improving the presence of your website, it will be seen by more people, creating more opportunities to connect, sell and engage online. Talk to our team about an SEO strategy to suit your business today. Working with a process of strategy and implementation, our approach to SEO integrates with brand and marketing to create a powerful online presence.

What is SEO?

SEO stands for Search Engine Optimisation. Search engines (Google, Bing, etc) create indexes of online properties such as websites. When people search for products or services, they receive the most relevant index results, as perceived by the computer algorithms that compile the results. The process of SEO refers to the process of making changes in the content and configuration of websites to improve their performance in these indexes. It is about marketing your business and creating sales.

Why SEO Matters on the Sunshine Coast

The Sunshine Coast is a rapidly glowing economic region in South East Queensland. As businesses grow across all industries, ensuring your business is discoverable for your services is imperative. SEO isn’t the only way to achieve the goal of being discovered, but has some specific benefits over other types of marketing approaches.

The principle benefit is longevity of endeavour. Unlike other marketing / advertising initiatives which cease to work when you stop paying, SEO implementations continue to benefit your business for a long time.

We recognise that every business is different, and tailor our SEO services accordingly. That means we talk to you and determine what you’d like to achieve for your business. We then implement changes to your website or incorporate strategies into your new website design to help you achieve your goals. Our Sunshine Coast SEO services include:

SEO FAQ

What Are The Benefits of SEO?

The benefits of an SEO campaign are defined by your business or organisational objectives. You can increase the presence of your brand, advertise products or services, connect with people, build relationships, and establish expertise. The whole point of SEO is to give your business or organisation an advantage against your competitors in your industry.

No matter how good your business, products or services are, they’re worth nothing if nobody knows about them. SEO is one method that can be utilised to increase awareness and connect with people online. In the context of this example, we’d like this website page to be found for people searching for “SEO Sunshine Coast”, and a variety of similar terms (called Keywords) to tell people about our SEO services. 

Signs of a Good SEO Company

A good SEO company will work closely with you to achieve mutually agreed goals that are helpful for your business. SEO is a type of marketing, and like any other business marketing should be results orientated. 

Do I Need SEO?

Do you need SEO? If you want to connect with new customers in a competitive marketplace, you will need to consider how you’re going to stand out. If you have a website, SEO is should be part of the conversation. 

Every initiative you undertake to promote your business takes time, money, and expertise, or a combination of these. It’s important to be aware of what you get back for your efforts (ROI or Return on Investment). Otherwise, your investment can be easily wasted. A website is a powerful tool, but it’s no good if it can’t be found in relation to people searching for your services, or if your competitors are easier to find than you are.

What’s the use of SEO to my Business?

A business or organisation needs many things to be successful. A general goal is to connect with potential customers or audiences who have a need for your services. Without customers, a business has no chance of success no matter how good its services are. In a competitive industry, marketing your business is necessary to help connect with new customers. SEO is an important way to make this connection because of the potentially large number of customers you can connect with through popular search engines. Through search optimisation, the prominence of your business can be increased and important relationships can be established with customers seeking your services.

How do you do SEO?

SEO is an interesting field with many aspects. These range from basic configuration of information to the strategic, systematic pursuit of objectives through evidence-based methods. Our methods are constantly evolving to keep up to date with the evolution of search engines, devices, technology, and business requirements. What works for one business will not necessarily work for another, to the same degree, because of all of the different variables involved. 

Our approach is customised accordingly, with goals designed to suit your business needs. Because we also provide services in website design, graphic design, brand and business marketing, we offer a multi-dimensional approach to the promotion of businesses in the online space.

Like any promotional campaign, it’s important to be able to measure the value of your initiatives. Keeping track of what you’re doing can help to achieve this. Whether it’s a print campaign, a social media campaign, an SEO campaign, an email marketing campaign, or a combination – monitoring and measuring engagement, subscription, sales, likes, tickets, enquiries, or any number of other metrics puts things into perspective. We work with you to establish reporting for campaigns. This demonstrates the achievements of a given campaign, and enables it to be fine-tuned for future promotions, if required.

How Much Does SEO Cost?

Our SEO services begin at $300 / month and are customised to your specific business needs. The cost, time and approach depend on variables such as: 

  • The SEO goal/s
  • The business & its products and services
  • The industry
  • The competition
  • The audience. 

We are an ethical enterprise and provide a reasonably-priced service. Perhaps the greatest value we bring to our clients is the ability to work with them strategically. We bring together the aesthetics, concepts, content and functionality of online business systems and work with you to deliver optimal results.

What are the alternatives to SEO?

Search Engine Optimisation is an avenue for increasing the footprint of your business or organisation. Depending on your type of business, it may be a useful method of promotion. It’s not the only way you can promote your services. 

Search Engine Optimisation is an avenue for increasing the footprint of your business or organisation. Depending on your type of business, it may be a useful method of promotion. It’s not the only way you can promote your services. 

There are numerous different possibilities available – for example, print media (e.g. brochures), social media, or other online advertising methods such as Google Adwords. Generally, a successful promotion campaign is a combination initiatives. The great thing about SEO is that it has an ongoing existence. While other initiatives such as Adwords cease to benefit you after they’re turned off, SEO continues to benefit after successful implementation has been achieved.

What’s the Difference Between SEO & SEM?

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are sometimes used interchangeably and have a couple of things in common. However, they’re different concepts. 

Both SEO and SEM are concerned with improving the presence of websites in search engine rankings. However, SEM is a broader term and can be considered the umbrella under which SEO sits. SEM approaches may include a variety of methods, of which SEO is just one. 

When you’re doing SEO, you’re also doing SEM, but when you’re doing SEM, you may not be doing SEO. 

Integrated SEO Solutions

SEO is only one piece of the online marketing puzzle. SEO is all about being found by your customers, but that’s just the beginning. We offer integrated business marketing solutions – in addition to SEO, we can also help ensure all other important aspects are on-point. Talk to us about web design, web management, brand, social media marketing, and creating engagement and culture around your business with newsletters.

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Client Review:

Jenny Leis-Taylor

Thank you so much The Blue Wrasse…… I have been extremely impressed with Huw’s knowledge, skill and professionalism in both redesigning and building my website. His expertise in this field has helped me, more than he could know! 10 stars for sure!

Read more reviews

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