Search Engine Optimisation (SEO)

The benefits of an SEO campaign are defined by your business or organisational objectives. You can increase the presence of your brand, advertise products or services, connect with people, build relationships, and establish expertise. The whole point of SEO is to give your business or organisation an advantage against your competitors in your industry.

No matter how good your business, products or services are, they’re worth nothing if nobody knows about them. SEO is one method that can be utilised to increase awareness and connect with people online. In the context of this example, we’d like this website page to be found for people searching for “SEO Sunshine Coast”, and a variety of similar terms (called Keywords) to tell people about our SEO services. 

A good SEO company will work closely with you to achieve mutually agreed goals that are helpful for your business. SEO is a type of marketing, and like any other business marketing should be results orientated. 

Do you need SEO? If you want to connect with new customers in a competitive marketplace, you will need to consider how you’re going to stand out. If you have a website, SEO is should be part of the conversation. 

Every initiative you undertake to promote your business takes time, money, and expertise, or a combination of these. It’s important to be aware of what you get back for your efforts (ROI or Return on Investment). Otherwise, your investment can be easily wasted. A website is a powerful tool, but it’s no good if it can’t be found in relation to people searching for your services, or if your competitors are easier to find than you are.

A business or organisation needs many things to be successful. A general goal is to connect with potential customers or audiences who have a need for your services. Without customers, a business has no chance of success no matter how good its services are. In a competitive industry, marketing your business is necessary to help connect with new customers. SEO is an important way to make this connection because of the potentially large number of customers you can connect with through popular search engines. Through search optimisation, the prominence of your business can be increased and important relationships can be established with customers seeking your services.

SEO is an interesting field with many aspects. These range from basic configuration of information to the strategic, systematic pursuit of objectives through evidence-based methods. Our methods are constantly evolving to keep up to date with the evolution of search engines, devices, technology, and business requirements. What works for one business will not necessarily work for another, to the same degree, because of all of the different variables involved. 

Our approach is customised accordingly, with goals designed to suit your business needs. Because we also provide services in website design, graphic design, brand and business marketing, we offer a multi-dimensional approach to the promotion of businesses in the online space.

Like any promotional campaign, it’s important to be able to measure the value of your initiatives. Keeping track of what you’re doing can help to achieve this. Whether it’s a print campaign, a social media campaign, an SEO campaign, an email marketing campaign, or a combination – monitoring and measuring engagement, subscription, sales, likes, tickets, enquiries, or any number of other metrics puts things into perspective. We work with you to establish reporting for campaigns. This demonstrates the achievements of a given campaign, and enables it to be fine-tuned for future promotions, if required.

Our SEO services begin at $300 / month and are customised to your specific business needs. The cost, time and approach depend on variables such as: 

• The SEO goal/s
• The business & its products and services
• The industry
• The competition
• The audience. 

We are an ethical enterprise and provide a reasonably-priced service. Perhaps the greatest value we bring to our clients is the ability to work with them strategically. We bring together the aesthetics, concepts, content and functionality of online business systems and work with you to deliver optimal results.

Search Engine Optimisation is an avenue for increasing the footprint of your business or organisation. Depending on your type of business, it may be a useful method of promotion. It’s not the only way you can promote your services. 

Search Engine Optimisation is an avenue for increasing the footprint of your business or organisation. Depending on your type of business, it may be a useful method of promotion. It’s not the only way you can promote your services. 

There are numerous different possibilities available – for example, print media (e.g. brochures), social media, or other online advertising methods such as Google Adwords. Generally, a successful promotion campaign is a combination initiatives. The great thing about SEO is that it has an ongoing existence. While other initiatives such as Adwords cease to benefit you after they’re turned off, SEO continues to benefit after successful implementation has been achieved.

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are sometimes used interchangeably and have a couple of things in common. However, they’re different concepts. 

Both SEO and SEM are concerned with improving the presence of websites in search engine rankings. However, SEM is a broader term and can be considered the umbrella under which SEO sits. SEM approaches may include a variety of methods, of which SEO is just one. 

When you’re doing SEO, you’re also doing SEM, but when you’re doing SEM, you may not be doing SEO.