Search Engine Optimisation (SEO) is the process of improving the presence of a website within a search engine such as Google, or Bing. By improving the presence of your website, it will be seen by more people, creating more opportunities to connect & engage online. SEO is an important method of business marketing that can help give your business a competitive edge, especially when delivered with other integrated marketing solutions. Talk to our team about an SEO strategy to suit your business today. Working with a process of strategy and implementation, our approach to SEO integrates with brand and marketing to create a powerful online presence.
What is SEO?
SEO stands for Search Engine Optimisation. Search engines (e.g. Google, Bing) are used by people to search for products & services (or anything they’re interested in). The search engine then produces results, which the person can then use to find what they’re looking for. Search Engine Optimisation is the process of improving the performance of a website in search results. Through the application of the SEO process, a website can improve its position in the search index so that it receives more visitors than its competitors.
SEO on the Sunshine Coast
The Sunshine Coast is a rapidly glowing economic region in South East Queensland. As business numbers grow across all sectors, implementing a proactive approach to business marketing is imperative to ensure your business maintains a strong presence for potential & existing customers. SEO is a useful marketing strategy to assist the promotion and advancement of your business online.
SEO vs Marketing
A primary consideration for any business is getting enough customers, and marketing is the solution to that challenge. SEO is a type of marketing, or business promotion, although it has benefits that go beyond the improvement of your online footprint (see benefits, below). SEO is only one marketing strategy, and whether it is the best one for your business, or should be used for your business at all depends on a number of factors. Generally, in any competitive online industry, having a good SEO profile is beneficial and in some cases sufficient for all business marketing purposes.
What are the alternatives to SEO?
Search Engine Optimisation is not the only way you can promote your services.
Other possibilities (for example): brochures, social media, Google Adwords, cold-calling, signs, vehicles, competitions, campaigns. We generally find that an integrated approach works best, combining marketing, web design, SEO, and other initiatives depending on the type of business.
SEO Vs SEM: What’s The Difference?
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are sometimes used interchangeably and have a couple of things in common. However, they’re different concepts.
Both SEO and SEM are concerned with improving the presence of websites in search engine rankings. However, SEM is a broader term and can be considered the umbrella under which SEO sits. SEM approaches may include a variety of methods, of which SEO is just one.
When you’re doing SEO, you’re also doing SEM, but when you’re doing SEM, you may not be doing SEO. For example, if you’re promoting your business with Google Adwords, this would be considered as SEM, but not SEO, because the initiative isn’t optimising your website – it’s creating traffic to your website by another way (using ads).
How We Approach SEO
The SEO process has a number of aspects including configuration, information design, content management, marketing integration, measurement & continual improvement. We develop a solution tailor-made to suit your needs, using an evidence-based approach to progressively advance your online footprint. We evolve our methodology to keep up to date with developments in search engines, devices, technology & business requirements, and work across a range of sectors, so we bring experience and expertise to our approach.
Our SEO Performance Promise
It is easier to make claims about SEO results than it is to achieve them. SEO isn’t the only way to increase your presence online, and certainly not the quickest way. However, the benefits (see below) assist your business in a number of enduring ways, online footprint being only one of them. Our SEO performance promise is that we will commit our energy & expertise into the promotion of your business online in accordance with the agreed budget and goals. We work towards what we call the point of traction – where enough visibility is created to drive sales. This level is different for every business and other factors come into play as well, such as brand quality, reputation, and products and services. For this reason, we don’t guarantee results.
What Are The Benefits of SEO?
There are many benefits to working together with Wrasse Industries on your SEO. Although SEO is primarily about improving online visibility, a sustained campaign has wide-ranging benefits including:
- Increasing Brand Awareness
- Connecting with Customers
- Credibility / Authenticity
- Becoming More Competitive
- Consolidating Business Understandings
- Creating Marketing Material
- Creating Marketing Endpoints
- Promote Products & Services
- Integrated Marketing Development
- Enduring Results
Do I Need SEO?
Does your business need SEO? If you’re online, and you have competitors, SEO should be part of your marketing conversation. You don’t need SEO specifically, but you do need a way to ensure your business is receiving enough enquiries and customers to remain profitable. Marketing solves this problem and SEO is an important part of online marketing.
SEO Website Design
SEO should be integrated with any new website design. It doesn’t make sense to produce a website without proper SEO configuration – it may be hard for people to find, and could require a retrospective overhaul to bring it up to speed. If you’re considering a new website, talk to our team about ensuring its design is underpinned by an SEO strategy. We think it is essential.
How Much Does SEO Cost?
We customise our services to your business. Because we also provide other related services such as Social Media Marketing (SMM) and website management, The cost, time and approach depend on our agreement with you. SEO services begin at $350 / month.
We are an ethical enterprise and provide a reasonably-priced service. Unlike some other companies, our costs are associated with time, effort, energy and expertise that we invest in your business.