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Wrasse Industries

Wrasse Industries

Website Design Sunshine Coast

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Search Engine Optimisation (SEO)

SEO Sunshine Coast
SEO Sunshine Coast

Search Engine Optimisation (SEO) is the process of improving the presence of a website within a search engine such as Google, or Bing. By improving the presence of your website, it will be seen by more people, creating more opportunities to connect & engage online. SEO is an important method of business marketing that can help give your business a competitive edge, especially when delivered with other integrated marketing solutions. Talk to our team about an SEO strategy to suit your business today. Working with a process of strategy and implementation, our approach to SEO integrates with brand and marketing to create a powerful online presence.

Contact Our Team To Get Started

SEO Links

  • What is SEO?
  • SEO on the Sunshine Coast
  • SEO Vs Marketing
  • Alternatives to SEO
  • SEO vs SEM
  • How we approach SEO
  • SEO Performance Promises
  • What are the Benefits of SEO?
  • Do I Need SEO?
  • SEO Website Design
  • How Much Does SEO Cost?

What is SEO?

SEO stands for Search Engine Optimisation. Search engines (e.g. Google, Bing) are used by people to search for products & services (or anything they’re interested in). The search engine then produces results, which the person can then use to find what they’re looking for. Search Engine Optimisation is the process of improving the performance of a website in search results. Through the application of the SEO process, a website can improve its position in the search index so that it receives more visitors than its competitors.

SEO on the Sunshine Coast

The Sunshine Coast is a rapidly glowing economic region in South East Queensland. As business numbers grow across all sectors, implementing a proactive approach to business marketing is imperative to ensure your business maintains a strong presence for potential & existing customers. SEO is a useful marketing strategy to assist the promotion and advancement of your business online.

SEO vs Marketing

A primary consideration for any business is getting enough customers, and marketing is the solution to that challenge. SEO is a type of marketing, or business promotion, although it has benefits that go beyond the improvement of your online footprint (see benefits, below). SEO is only one marketing strategy, and whether it is the best one for your business, or should be used for your business at all depends on a number of factors. Generally, in any competitive online industry, having a good SEO profile is beneficial and in some cases sufficient for all business marketing purposes.

What are the alternatives to SEO?

Search Engine Optimisation is not the only way you can promote your services. 

Other possibilities (for example): brochures, social media, Google Adwords, cold-calling, signs, vehicles, competitions, campaigns. We generally find that an integrated approach works best, combining marketing, web design, SEO, and other initiatives depending on the type of business.

SEO Vs SEM: What’s The Difference?

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are sometimes used interchangeably and have a couple of things in common. However, they’re different concepts. 

Both SEO and SEM are concerned with improving the presence of websites in search engine rankings. However, SEM is a broader term and can be considered the umbrella under which SEO sits. SEM approaches may include a variety of methods, of which SEO is just one. 

When you’re doing SEO, you’re also doing SEM, but when you’re doing SEM, you may not be doing SEO. For example, if you’re promoting your business with Google Adwords, this would be considered as SEM, but not SEO, because the initiative isn’t optimising your website – it’s creating traffic to your website by another way (using ads).

How We Approach SEO

The SEO process has a number of aspects including configuration, information design, content management, marketing integration, measurement & continual improvement. We develop a solution tailor-made to suit your needs, using an evidence-based approach to progressively advance your online footprint. We evolve our methodology to keep up to date with developments in search engines, devices, technology & business requirements, and work across a range of sectors, so we bring experience and expertise to our approach.

Our SEO Performance Promise

It is easier to make claims about SEO results than it is to achieve them. SEO isn’t the only way to increase your presence online, and certainly not the quickest way. However, the benefits (see below) assist your business in a number of enduring ways, online footprint being only one of them. Our SEO performance promise is that we will commit our energy & expertise into the promotion of your business online in accordance with the agreed budget and goals. We work towards what we call the point of traction – where enough visibility is created to drive sales. This level is different for every business and other factors come into play as well, such as brand quality, reputation, and products and services. For this reason, we don’t guarantee results.

What Are The Benefits of SEO?

There are many benefits to working together with Wrasse Industries on your SEO. Although SEO is primarily about improving online visibility, a sustained campaign has wide-ranging benefits including:

  1. Increasing Brand Awareness
  2. Connecting with Customers
  3. Credibility / Authenticity
  4. Becoming More Competitive
  5. Consolidating Business Understandings
  6. Creating Marketing Material
  7. Creating Marketing Endpoints
  8. Promote Products & Services
  9. Integrated Marketing Development
  10. Enduring Results

Do I Need SEO?

Does your business need SEO? If you’re online, and you have competitors, SEO should be part of your marketing conversation. You don’t need SEO specifically, but you do need a way to ensure your business is receiving enough enquiries and customers to remain profitable. Marketing solves this problem and SEO is an important part of online marketing.

SEO Website Design

SEO should be integrated with any new website design. It doesn’t make sense to produce a website without proper SEO configuration – it may be hard for people to find, and could require a retrospective overhaul to bring it up to speed. If you’re considering a new website, talk to our team about ensuring its design is underpinned by an SEO strategy. We think it is essential.

Learn more about web design with Wrasse Industries

How Much Does SEO Cost?

We customise our services to your business. Because we also provide other related services such as Social Media Marketing (SMM) and website management, The cost, time and approach depend on our agreement with you. SEO services begin at $350 / month.

We are an ethical enterprise and provide a reasonably-priced service. Unlike some other companies, our costs are associated with time, effort, energy and expertise that we invest in your business.

Contact Our Team To Get Started

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Client Review:

I was having email problems and Huw fixed them very quickly and efficiently. Thank you so much Huw.

Huw has been a valuable member of our team. Responsible and creative, he understands the big picture and efficiently creates solutions for the strategic delivery of content. His technical ability is high and up to date, and his proactivity is a valuable asset to any project.

Thank you so much The Blue Wrasse…… I have been extremely impressed with Huw’s knowledge, skill and professionalism in both redesigning and building my website. His expertise in this field has helped me, more than he could know! 10 stars for sure!

The Blue Wrasse recently designed us a phenomenal website featuring thousands of images and easily accessible information. The phone and emails have started buzzing with enquiries, and clients are finding us easily on the web! Huw is thorough, professional and has a fabulous eye for design. Excellent service!

Wrasse Industries were given a brief to produce a promotional video for our Parish. Huw Humphreys has done a fantastic job of putting together our story, blending video footage with still photographs and voiceovers that, when assembled, paint a picture of the culture and personality of our community. We are more than pleased with the result, and very grateful for the patient and professional manner in which this task was approached and completed. Thank you Huw.

Building a website and developing an online presence can be a daunting task unless you have the right developer assisting with the project. A good developer will possess a variety of skills, both technical and non-technical, like patience. I found Huw Humphreys of Blue Wrasse to have an abundance of both. Huw went above and beyond the original brief, spending as long as was necessary to get it right for me including the “look and feel” of the site and the design of my logo. Huw was always mindful of my budget but never allowed that to interfere with creativity. On numerous occasions Huw and I collaborated online where he was able to demonstrate alternative ideas and suggestions to me. I would certainly recommend you contact Huw Humphreys to discuss your project.

Huw is a pleasure to work with. He is highly responsive, flexible, and completes projects ahead of schedule. He takes pride in his work and collaborates with his clients to ensure quality. I recommend him without hesitation.

Huw Humphreys has the technical and artistic expertise to design excellent websites. He transformed my old website into a new, exciting and vibrant one for which I have had many compliments. He has good suggestions and shows initiative but he is also willing to listen to clients’ needs and work with those. My business has picked up since Huw updated my site.

Huw from Wrasse Industries is committed, flexible, knowledgeable, very reasonably priced and an all-round pleasure to work with. We came to him with a big challenge and he worked tirelessly to find the right solution for us and our member-based online platform. No question is too silly, or ask too small. An all round professional I would highly recommend Huw for any online platform needs. Five stars *****

Working with Huw at Wrasse Industries has been a pleasure. Huw provides full outsourced marketing support for our business, and has lead the process of re-branding, and delivered an end result that we proud of. Web, SEO, print, graphics, motor vehicles, brand, social, data base and email, Huw has it covered. I would have no hesitation in recommending Huw to anyone needing assistance with their marketing operations.

Read more reviews

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