In the online world, content is key to success. Creating and delivering the right type of content in the right channels to the right people is how to drive engagement, brand promotion and sales. If you’re looking to improve the performance of your business in a competitive landscape, talk to our team about content creation and strategy today. We’re here to help take your business to the next level!
Graphic design is an important component of most content creation initiatives. Even when the content is exclusively text, graphic design principles come into play to optimise presentation. Otherwise, graphic design is used to ensure your content stands out, engages, and achieves its objectives. Learn more about graphic design here.
We produce animated graphics which are great for creating engagement on social media, websites, and online advertising. Working with video and gif formats, we can quickly communicate your brand into a moving message that will stand out! Here’s a simple animated graphic we did for Noosa Electric Co:
Video quickly communicates compelling and engaging experiences, and enhances the ability to tell a story. Our team can take you from pre-production through to the finished product. We specialise in creative, engaging video campaigns designed to make your business shine. Please visit our video page to learn more about our video design services.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is an important aspect of business marketing. Getting the right message across consistently is essential to build your audience and promote your business. We help with all aspects of SMM, streamlining the production and delivery of messaging so you don’t even need to think about it.
Website content includes the content itself (words, images, videos, infographics, etc), the way the content is structured and delivered (information design), and the management of the content (systematic content updates towards an SEO or marketing objective).
We create and manage website content on behalf of our clients to help them achieve optimal presentation for their products and services. For assistance with your website content management, simply contact our team – every project begins with a free consultation.
Copywriting (producing words for campaigns, articles, etc) for websites is a vital part of our work. A fundamental aspect of engagement and SEO is delivering the right language and tone for your audience. Whether your goal is engagement, to inform, to communicate an important message, or to guide your visitors through your brand online, well-crafted copy is always an important consideration. From the point of view of ROI, great copy is an investment that will continue to pay dividends to your website over time – it supports your SEO objectives as well as creating engagement with your audience.
A fascinating part of our job is producing different tones of content for different businesses and within them, their communication channels. Tone is important because it is the vehicle that delivers the message. The tone of language must be aligned with the prospective audience so it is immediately apparent that they have landed in the right place. This works both ways – tone is as much for some people as it is not for other people. Examples of different types of tone include degrees of humour, word choice, concepts, profanity, and even grammar usage, deliberately used to craft messages for particular people.
Information design relates to the organisation of content within a website for strategic purposes. Even a basic brand website will have important information to communicate, and as websites evolve with a specific SEO purpose, the way information is organised and delivered shapes the success of the website.
Ensuring the right words and tone are used is just as important as using the right spelling and grammar. Content needs to be ‘tight’ – it is a demonstration of an organisation’s commitment to excellence. Spelling mistakes are avoidable, and accordingly, should be avoided! Proof-reading is built into all of our content creation processes.
Print media is still an important component of business marketing and communication, and we are here to assist with the design & print management of your print collateral. Business cards, brochures, pamphlets, signage – we take care of everything! Our clients also enjoy the benefit of our integrated solutions. We can also roll out your print campaign in digital media such as your website and social media, or promote interest and engagement with an animated campaign. We’ve got lots of great ideas – talk to our team to learn more.
Newsletters are a fantastic way to engage with your stakeholders. Treading water somewhere between the light-heartedness of social media and the brand-focus of website content, newsletters are all about balance. After all, they are designed to be read, so the design must incentivise this process by being engaging, interesting and informative.
A word on content creation without mentioning SEO would be impossible! We help you improve your SEO presence with a strategic approach, including content that’s just right for your business. If you’re looking to advance your business online, talk to our team about content for your website today. Learn more about SEO here.